Challenge
Ms. Aarons, who is a flutist with the Cleveland Orchestra, is an avid yoga practitioner and invented a unique product conceptualized for the yoga market. She was also awarded a patent for her invention. However, while she had secured the patent, she wasn’t sure what to do next, to try to bring her idea to market.
Ms. Aarons contacted COSE since she knew that COSE was a great source for small business assistance. In turn, COSE connected Ms. Aarons with NEO411.biz.
Solution
After a detailed conversation with Ms. Aarons, about her product and her stage in the business process, NEO411.biz referred her to CAMP Inc. for Product Development assistance.
Ms. Aarons met with a CAMP representative to discuss her product, her target market and her vision of this opportunity. Based on this discussion and presentation, CAMP and Ms. Aarons agreed to perform a market evaluation study to help make a strategic decision on whether and how to pursue this market.
Results
When the final analysis is done Ms. Aarons will be able to confidently make a decision on this business opportunity. She’ll also be able to utilize CAMP for additional product development and launch assistance.
“I’m hopeful of getting this unique product developed and marketed, and I’m certain CAMP will be an outstanding partner going forward. Without NEO411.biz’s involvement, I’m not sure I would have found this resource.”
Martha Aarons
Inventor, Aspiring Entrepreneur
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