Challenge
With their company closing its doors, two former employees conceived the idea of launching a new sales and marketing consulting operation. While they were at the management level with their former employer, neither one had prior experience at the level of actually running a business or how to start one.
Innovative Sales Strategies, Inc. wanted to quickly get off the ground and brought their idea to NEO411.biz.
Solution
Recognizing the urgency of a fast start up, NEO411.biz walked Innovative Sales Strategies through the pros and cons of starting and operating a new business. NEO411 assessed its immediate needs, discussed the resources it would require and provided access to The Great Lakes Innovation and Development Enterprise (GLIDE) for a business plan viability assessment.
Through NEO411.biz and its partners, Innovative Sales Strategies was armed with the information they needed to start the new company, including the benefits of incorporation vs. an LLC, how to incorporate and how to select an attorney for critical legal advice.
Results
- Innovative Sales Strategies was launched and incorporated 14 days after its principals left their former employer
- Less than two weeks after incorporation, Innovative Sales Strategies was in negotiations with its first client
- One week after these negotiations, Innovative Sales Strategies started work on its first project
- Less than two months after incorporation, Innovative Sales Strategies landed its second client, a Fortune 500 company
“Because of the solid advice, resources and direction of NEO411, we were able to not only start up our company quickly, but land the exact type of client we wanted – and in record time!”
Anna Kormos Sekerak, Principal
Innovative Sales Strategies, Inc.
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